Marketing Primer for Geeks

Introduction

A short, no-brainer introduction to marketing for geeks.

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Marketing

 

In your previous working endeavors, you and others have been focused on one or two of the components in what marketing gurus frequently call the “Four Ps of Marketing.” they are price, product, place and promotion.

 

Roll these together and then add image or positioning.  None of the factors can be considered in isolation from the other. And all are considered in relation to the two basic rules of knowing customer(s) and knowing competition.

 

Input > company > Output

Input = information about customers, prospects, competition (+ political/economic factors)

Output = customers, prospects, community, operatives (lenders, associations)

http://www.agmrc.org/NR/rdonlyres/8B234C31-ED50-41A4-9C6C-AB1D64AB17A0/0/marketingprimer.jpg

Resources

• Marketing for Geeks by Erick Sink
• Geek Marketing 101 by John Dodds
• Better Than Free (Immediacy, personalization, interpretation, authenticity, accessibility, embodiment, patronage, findability